Operating Attire Model Rabbit Launches Highway Shoe, the Dream Chaser – iRunFar

Rabbit, the area of interest California working attire firm, turns into a footwear model with the discharge of its first shoe, the rabbit Dream Chaser ($160) in full Boston Marathon livery, because the shoe will see its public launch through the expo at this month’s Boston Marathon.

Like its New England cousin Tracksmith and extra lately lululemon, rabbit has made the sudden pivot as an attire firm that turns into a shoe firm, moderately than a shoe firm changing into a full attire producer, as we’ve seen with Hoka, On, Salomon, La Sportiva, and so many extra.

Rabbit Dream Chaser

The rabbit Dream Chaser. Photograph: rabbit

Rabbit’s Background

It’s price noting rabbit’s place out there: The model was based in 2013 by two ladies, Jill Deering and Monica DeVreese, and has grow to be one of many world’s largest impartial working specialty attire manufacturers. 

Rabbit Dream Chaser - Monica DeVreese

Rabbit co-founder Monica DeVreese with the model’s debut shoe, the Dream Chaser. Photograph: rabbit/Peter Younger

Path runners and ultrarunners may have lengthy seen rabbit as a staple on the scene, with the model supporting quite a few well-known figures within the sport at one time or one other, together with Eric Senseman, Taylor Nowlin, Sandi Nypaver, Sabrina Little, Coree Woltering, and lots of extra. Rabbit has been fast to pin itself on core ideas in the neighborhood like quickest recognized occasions, range and inclusion, and grassroots working crew sponsorships.

Rabbit’s attire has all the time been very prime quality whereas being quirky and emphasizing enjoyable. For instance, their care labels have included the instruction, “don’t bleach, mmkay?” Their presence is sort of a love baby between Goodr and Path Tasks; foolish and humorous however well-made and designed particularly for the wants of path runners. 

Rabbit has additionally centered almost as a lot vitality on highway runners, emphasizing its Olympic Trials qualifiers — with the identical grassroots highway and monitor packages — as a lot as Western States 100 Golden Ticket seekers.

Rabbit Dream Chaser

The rabbit Dream Chaser is described as a each day coach with impartial traits. Two parallel carbon fiber ribbons, branded as Carbon Trax, run alongside the medial and lateral edges of the midsole moderately than being a full or forked plate, as is present in different carbon-plated footwear.

The midsole itself is product of 85% recycled ETPU (expanded thermoplastic polyurethane) Flowstate Foam. This shoe additionally contains premium Blumaka insoles, that are stated so as to add further cushion and vitality return. 

Rabbit Dream Chaser technology

The expertise behind the rabbit Dream Chaser. Picture: rabbit

In its press launch, DeVreese says, “As we introduce our debut shoe, we got down to create one thing that might resonate with runners of all ranges. Revealing a footwear breakthrough geared toward enhancing each day runs, we’re thrilled to unveil an on a regular basis coach infused with the distinctive efficiency of carbon fiber.”

Rabbit has been equitable in its method to ladies’s and males’s attire design wants prior to now, bringing that very same consideration to the Dream Chaser. Rabbit says it began by first designing the Dream Chaser round a lady’s final earlier than engaged on the lads’s shoe. 

Rabbit lists the shoe at 8.7 ounces for a U.S. ladies’s 7 and 10.2 ounces for U.S. males’s 9. The Dream Chaser has a 5-millimeter drop with stack heights of 32 millimeters within the heel and 27 millimeters within the toe.

The rabbit Dream Chaser is already out there on rabbit’s web site.

Rabbit Dream Chaser - rear

The rear of a pair of rabbit Dream Chasers. Photograph: rabbit

Leave a Reply

Your email address will not be published. Required fields are marked *