Is Beautycounter Coming Again? • Kath Eats


Beautycounter is briefly closed. I’m sharing what occurred and answering the most-anticipated query: “Is Beautycounter coming again?”

Final week, Beautycounter Model Advocates (Consultants) discovered that Beautycounter will probably be closed/not-operational for fairly a while – till fall of 2024 as a minimum. This was devastating information for me, and I do know lots of you who use and love these merchandise really feel very disillusioned as effectively. I really feel like a rug was pulled out from underneath me. I had NO IDEA this was coming or that the corporate was on the verge of a serious transition. In reality the week earlier than they paused operations, they’d simply shared a fragrance promo, and I had an e-mail drafted able to hit ship the subsequent day. Since I felt blind-sided, I need to present as a lot context as I’ve right here.

Beautycounter Closure FAQs

What occurred with Beautycounter?

In 2021, Beautycounter was bought by an funding agency known as Carlyle Group, and some months later, Gregg Renfrew (the founder) was requested to step down as CEO. For the reason that sale, Beautycounter has encountered financial challenges which have led to Gregg returning as CEO, shopping for the corporate again from Carlyle Group, and restructuring it as a completely new entity underneath a model new LLC.

So far as I do know, the challenges that occurred throughout Carlyle’s tenure weren’t associated to the merchandise not promoting however slightly overspending / poor choices on the administration facet. For instance, transport and customer support at Beautycounter was once high notch. Through the years new transport suppliers and totally different customer support groups led to a less-than-ideal state of affairs. I can’t say for positive, however I guess these choices had been made to place revenue forward of individuals. And folks observed! My good friend Teri shares a bit of bit extra concerning the enterprise facet of issues in her weblog publish right here.

Is Beautycounter coming again?

Now we have been instructed instantly from Gregg that Beautycounter’s enterprise operations are on pause till later in 2024, however she has each intention of bringing the corporate again – and higher. 

Gregg and her crew are working diligently to rebuild the tech, processes, and platforms that may enable Beautycounter to return with the identical formulations, packaging, and firm identify. Initially they had been going to proceed operations as common and re-launch in Could, however Gregg made the exhausting resolution (which she shared tearfully with us) that it might be smarter of them to pause operations and comb by each course of than proceed to run as Carlyle had (assume transport distributors that had been taking too lengthy and contracts that want renegotiating).  

I’m hopeful the brand new Beautycounter will launch later this yr. We’ve been instructed it will likely be pushed by mission identical to it all the time has been, and that’s reassuring. Initially we had been instructed the whole lot was paused because it was, however now it appears like we’ll all be ranging from scratch with a brand new compensation plan, construction, possibly new product line. Gregg has stated she hopes to deliver again the advisor group in a brand new 2.0 model. I’ve 100% belief in Gregg. So many of those issues weren’t her fault, and he or she is attempting to rebuild within the smartest manner! 

Whereas I don’t have a crystal ball, so I can’t say for sure what the long run holds, I’ve each intention of staying with Beautycounter if and when it resumes.

Can I nonetheless buy Beautycounter merchandise?

From now till the projected relaunch, all Beautycounter enterprise operations are on pause. This sadly signifies that orders can’t be positioned by the Beautycounter web site for the foreseeable future. That is such a bummer as a result of I do know that so lots of you like and depend on Beautycounter’s merchandise in your on a regular basis routines! (I’m proper there with you.) I’m particularly unhappy concerning the new perfumes that JUST launched. I heard from so lots of you that you just had been going to purchase a full measurement as quickly as the positioning reopened, and now you may’t 🙁 I’m attempting to ration the three bottles I purchased in order that they final till the autumn (knock on wooden). 

My Ideas

I’m unhappy on so many ranges. I fell in love with Beautycounter’s merchandise in 2019 shortly after Birch was born, and the corporate has change into an enormous a part of my identification and on-line enterprise. For the reason that starting, I’ve been genuinely excited to hyperlink arms with a B Company that was advocating for change within the magnificence business at massive. I used to be happy with the large steps Beautycounter took to enhance laws within the extremely unregulated magnificence business. Financially it will harm, however what hurts essentially the most is considering all of the merchandise I’ve upstairs that may finally run out. I actually hope Gregg can deliver them again to life.

I’m a loyal Beautycounter shopper, what can I do now?

If it’s essential to buy some Beautycounter merchandise: you would possibly have the ability to discover a small assortment at Ulta. Tip: your native retailer could have extra stock in comparison with what’s left on-line. I discovered some Dew Pores and skin at mine.

In case you are on the lookout for new manufacturers: Beautycounter has been my “straightforward button” skincare and make-up, however I will probably be on the lookout for options. I’m performing some homework on my finish and looking out into different skincare and make-up manufacturers that additionally meet excessive security AND efficiency requirements. And if you’re not on my magnificence e-mail listing, you may add your e-mail right here for extra detailed data.

I’ve all the time liked that Beautycounter was a one-stop-shop for me as a result of I worth simplicity. I’ve gotten loads of questions on the “subsequent finest suggestions” and listed below are some ideas. {These are affiliate hyperlinks.}

Colleen Rothschild

Colleen Rothschild is a model that I’ve tried and liked within the final yr. They’ve some merchandise that go with Beautycounter (a lip conditioner, lux face oils) that I’ve tried and they’re nice. I would give the serums a strive quickly. The protection requirements aren’t fairly what Beautycounter is, but it surely’s thought-about a clear model. I’ll say that the whole lot Colleen smells AMAZING. 

My Favorites:

Oliveda

Oliveda is a new-to-me model that lots of my fellow Beautycounter advocates are going to be utilizing. The corporate is European and focuses on waterless skincare, so it’s extraordinarily potent and oil-based (although it guarantees to not make your pores and skin oily!) The elements are clear and it’s touted to have unbelievable outcomes. I’m ordering a number of the finest sellers!

Issues Beneficial To Me

Perks embrace free transport on $50, 365 day returns, and a free product in case you take their skincare quiz

I’m engaged on an extended publish about some swaps to make in case you’re been utilizing Beautycounter for so long as I’ve, together with make-up! Keep tuned. 

Thank You

Thanks for the belief you’ve put in me to share suggestions and data with you. Thanks for supporting my enterprise along with your purchases and your loyalty. 



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